BTA2219 Mobility Data
British Tourist Authority t/a VisitBritain/VisitEnglandEstimated Value
Up to £330,000
Deadline
4 August 2026
Published
29 September 2026
Type
Not specified
Overview
These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain’s marketing activity in driving tourism to the UK and identifying how this impact differs by region.
A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi. Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender.
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Award Details
British Telecommunications Plc
£330,000
Likely incumbents
Suppliers who won similar work from this buyer in the last 5 years.
- 1
Reed Exhibitions Limited
£464,472
total awarded
- 2
Marin Business Center LLP
2 contracts wonlatest 28 Sept 2026£147,855
total awarded
- 3
DOWNTOWN BUSINESS CENTER LLC
1 contract wonlatest 28 Sept 2026£96,167
total awarded
- 4
Corporate Travel Management (North) Limited
1 contract wonlatest 21 Aug 2026 - 5
IPSOS (MARKET RESEARCH) LTD
1 contract wonlatest 10 Aug 2026
Reed Exhibitions Limited is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.
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Buyer Profile
British Tourist Authority t/a VisitBritain/VisitEnglandKey Dates
Published
29 September 2026
Submission deadline
4 August 2026
Notice type
award
Source
find a tender
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