Estimated Value
Up to £1,500,000
Deadline
Not specified
Published
28 March 2025
Type
Not specified
Full Description
The provision of a new agency partner to support with Transport for Wales' (TfW) Brand Response Campaign.
Develop a new, long-term brand response campaign for TfW that will strongly resonate with and shift perception of our key target audiences to build revenue and market share, and excite and motivate our internal teams and key stakeholders.
Key deliverables
- Brand response creative platform and concept development - strategic and creative services.
- Activation campaign concepts and development - strategic and creative services.
- Account Management and reporting against deliverables and budget.
- Development of always-on messaging matrix.
- Production of media assets in line with media plan delivery - including TV and radio.
- Creation of campaign guidelines and supply of raw asset files to TfW and partner agencies.
AI AnalysisMembers
Requirements, key tasks and tips for reading this tender — included with Tendarix membership.
£4.99/month after a 7-day free trial. Cancel anytime before it ends and you pay nothing.
Award Details
Lucky Generals Ltd
£1,500,000
Likely incumbents
Suppliers who won similar work from this buyer in the last 5 years.
- 1
Albany Cleaning Solutions Limited
2 contracts wonlatest 11 Aug 2026ends 30 Aug 2029£1m
total awarded
- 2
Amey Infrastructure Wales (AIW)
£7m
total awarded
- 3
YouGov
2 contracts wonlatest 11 Mar 2026ends 9 Feb 2029£480,000
total awarded
- 4
Verifile Limited
2 contracts wonlatest 18 Feb 2026£60,000
total awarded
- 5
Richards Bros
1 contract wonlatest 18 Aug 2026
Albany Cleaning Solutions Limited is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.
Before you bid, buyers check
two years of filed accountsyour financial standingturnover vs contract valueyour Companies House recordcash flow for 30-day termscredit scores and ratios
Actions
Start free trialto open noticeCreate an account and start a 7-day free trial to open the buyer’s own notice and tender documents, plus fit scoring and the Bid Writer. Then £4.99/month — cancel anytime.
Open Bid WriterIndependent software, web & cloud studio. We design, build and grow digital products that quietly outlast their category.
How to Apply
Step-by-step submission guide
Submission Portal
Find a Tender
Open the original notice
Click the button below to view the full notice on Find a Tender Service (FTS)
Check the procedure type
The "Procedure" section tells you if it's Open (one stage) or Restricted (SQ then ITT). This changes how you apply
Access the eSourcing portal
FTS notices link to the buyer's eSourcing platform — register there to access documents
Complete the Selection Questionnaire
Higher-value contracts often require an SQ first — this pre-qualifies you before the full bid stage
Submit electronically
Upload your completed response through the eSourcing platform before the closing date and time
FTS contracts are above UK procurement thresholds. Late submissions are strictly rejected — submit at least 24 hours before the deadline to avoid portal issues.
Buyer Profile
Transport for WalesKey Dates
Published
28 March 2025
Submission deadline
Not specified
Notice type
award
Source
find a tender
Related Tenders
PRoc-26-78 | interactive bus, community focused school
Wrexham County Borough Council (WCBC) is committed to the development of Community Focused approaches that strengthen engagement with families, communities and partner agencies. Th
High quality cafe furniture
High quality contemporary external cafe furniture comprising chairs and matching tables, suitable for installation within a publicly accessible outdoor space and intended to remain
South west wales regional civil engineering contractors framework 2027
Carmarthenshire County Council in association with Ceredigion County Council, Neath Port Talbot County Borough Council, Pembrokeshire County Council and Swansea Council intends to
Inspection, testing and maintenance of low-voltage switchgear
This Invitation to Tender (ITT) is issued by NHS Wales Shared Services Partnership Procurement Services (hosted by Velindre NHS Trust) ("NWSSP") on behalf of Cwm Taf Morgannwg Univ