Asthma Winter Readiness Pilot Project
NHS NORFOLK AND WAVENEY INTEGRATED CARE BOARDEstimated Value
Up to £208,333
Deadline
Not specified
Published
18 November 2025
Type
Not specified
Overview
Asthma Winter Readiness Pilot Project drives forward the previous EMBRACE (Empowering Medical Best Practice Reviews Assuring Clinical Excellence) Severe Asthma project. The aim of the project is to identify patients through risk stratification and predominantly digital review, those patients who have both the greatest potential for improvement in treatment and being at significant risk of further complication and acute hospital admissions.
The Project has been endorsed by the East England. The Norfolk and Waveney ICB (NWICB) Sponsorship and Joint Working Committee has also approved the project.
GP surgeries (acting as Data controllers) must opt-in to participate in the service. It will be made clear to practices that opting into the project will mean a summary level anonymised outcome report will be shared with Norfolk and Waveney ICB.
Contact & helpdesk
Stage 1 - Practice engagement and Data Sharing Agreements Norfolk and Waveney ICB will contact each GP practice to advise of the locally commissioned Asthma winter readiness service being delivered in the ICS.
Additional details
To participate, GP practices must complete an automated proforma (supplied by provider) for acceptance of the project and explicit consent for patient engagement. The project will be completed where appropriate under existing Data Sharing Agreements (DSA), where a DSA is not in place and practices would like to participate in the project, the provider will engage with practices to ensure a DSA is completed.
Stage 2 - Patient identification The provider will run a bespoke search of the GP practice anonymised database; this will identify those patients eligible for the service (outlined in section 3.3). Patients identified as eligible for the asthma service (now de-anonymised) in the highest risk groups will be flagged to each participating GP practice with a request for the provider to engage directly with those patients. GP practices will at this point agree which patients will be invited for review.
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Award Details
PRESCRIBING SERVICES LTD
£208,333
Prescribing Services Limited
£208,333
Likely incumbents
Suppliers who won similar work from this buyer in the last 5 years.
- 1
Norfolk & Norwich University Hospitals NHS Foundation Trust
14 contracts wonlatest 9 Apr 2026£64bn
total awarded
- 2
James Paget University Hospitals NHS Foundation Trust
14 contracts wonlatest 19 Mar 2026£23bn
total awarded
- 3
Norfolk and Norwich University Hospitals NHS Foundation Trust
14 contracts wonlatest 29 Jan 2026£64bn
total awarded
- 4
The Queen Elizabeth Hospital Kings Lynn NHS Foundation Trust
7 contracts wonlatest 20 Apr 2026£13bn
total awarded
- 5
The Queen Elizabeth Hospital King's Lynn NHS Foundation Trust
4 contracts wonlatest 24 Nov 2025£6bn
total awarded
Norfolk & Norwich University Hospitals NHS Foundation Trust is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.
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Buyer Profile
NHS Norfolk and Waveney Integrated Care BoardKey Dates
Published
18 November 2025
Submission deadline
Not specified
Notice type
award
Source
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