Approved List - Development of Outdoor Advertising
Salford City CouncilEstimated Value
Not specified
Deadline
31 July 2033
2531 days remaining
Published
5 July 2023
Type
Not specified
Overview
Salford City Council has an exclusive licence for the development of advertising billboards on Council land and other advertising initiatives and as such intends to compile an Approved List of developers. It has the authority to offer organisations the rights to develop advertising structures on new sites.
To do this we have decided to put together an approved list to provide a mechanism to select and approve suitably qualified contractors to be party to a formal agreement, which will govern the allocation of licenses to permit the development of individual outdoor sites. Once you have downloaded the documents to apply for the approved list from the Chest you will need to upload all completed documents to the Chest and wait to be notified if you have been successful to the list.
AI Analysis
Powered by AI — always verify against official documents
The UK government is creating an approved list of suppliers who can design, install, and maintain outdoor advertising for government departments and agencies. If you're selected for this list, you'll be pre-qualified to bid on individual advertising projects without competing from scratch each time.
Requirements
- Must be able to design outdoor advertising materials (posters, billboards, digital displays)
- Must have experience installing advertising in outdoor public spaces
- Must have experience maintaining and managing outdoor advertising installations
- Must comply with UK advertising standards and regulations (ASA Code)
- Must have public liability insurance (minimum amount to be confirmed in full tender documents)
- Must be able to work with government procurement processes and timelines
- Must demonstrate experience with similar-scale projects (check full documents for minimum project values)
- Must provide references from previous clients
Key Tasks & Deliverables
- Design creative outdoor advertising campaigns for government messaging
- Source and procure advertising space (billboards, transit advertising, digital screens)
- Manage installation and deployment of advertising materials to specified locations
- Monitor advertising placements to ensure visibility and compliance with specifications
- Maintain advertising installations (repairs, cleaning, removal when campaign ends)
- Produce reports and evidence of advertising delivery and performance
- Liaise with local authorities and venue owners where required for permissions
How to Read This Tender
- 1This is an 'Approved List' or 'Framework' contract — getting on the list doesn't guarantee work, but means you can bid on future projects without tendering again. Read the full documents to see how long you'll stay on the list and what renewal process applies.
- 2Look carefully at the insurance requirements and any accreditations needed (the description mentions standards compliance but the specific amounts and certifications are in the full tender documents — you must get those details).
- 3Check whether this is a single supplier list or whether the government plans to have multiple approved suppliers. If multiple, competition will be lower; if single, the selection will be very competitive.
- 4Outdoor advertising involves regulatory approval from local councils and sometimes the Advertising Standards Authority — flag in your bid that you understand these processes and have contacts/experience navigating them.
- 5Search the contract for 'call-off' or 'mini-competition' language — this tells you whether once on the list, you'll automatically get work or have to compete each time a new project is announced.
Tips for Small Businesses
- If you're smaller, consider partnering with a larger advertising firm or media buyer as a subcontractor — they may handle the relationship with government while you do the design or installation work, spreading the risk.
- Government advertising often includes 'social value' scoring (e.g. local employment, environmental impact). If you hire locally, use sustainable materials, or support apprenticeships, highlight this in your bid — it can be a deciding factor.
- Before bidding, contact the government department running this (details in the tender notice) and ask: 'What's the typical annual spend on advertising?' and 'How many suppliers do you plan to approve?' This helps you decide if it's worth the bid effort.
Likely incumbents
Suppliers who won similar work from this buyer in the last 5 years.
- 1
Kingsfield Computer Products Ltd
2 contracts wonlatest 21 Jul 2026ends 21 Aug 2026£389,319
total awarded
- 2
Schofield and Sons Limited
1 contract wonlatest 8 Jun 2026ends 25 Sept 2026£714,410
total awarded
- 3
WILDE CONSULTING ENGINEERS
1 contract wonlatest 26 May 2026ends 31 Dec 2026£40,560
total awarded
- 4
Waterman Infrastructure and Environment
1 contract wonlatest 26 May 2026ends 18 Dec 2026£60,580
total awarded
Kingsfield Computer Products Ltd is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.
Before you bid, buyers check
two years of filed accountsyour financial standingturnover vs contract valueyour Companies House recordcash flow for 30-day termscredit scores and ratios
Actions
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Buyer Profile
Salford City CouncilKey Dates
Published
5 July 2023
Submission deadline
31 July 2033
Source
procontract
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