System operational · UK tenders
Awarded
ocds-h6vhtk-069232 · award

Always-on’ partnership with UCAS

NHS England

Estimated Value

Up to £533,409

Deadline

Not specified

Published

25 August 2026

Type

Not specified

LondonGBdirect

Overview

Due to delays arising from administrative and operational circumstances, NHS England awarded this contract to UCAS (University and Colleges Admissions Service) commencing 25/07/2025. The contract will focus on increasing the number of applicants to Nursing and Midwifery clinical programmes.

Awarded to UCAS as the Government's appointed provider for University and College admissions. UCAS’s unique capabilities in real-time data insights and targeted student engagement provide an opportunity to attract diverse talent, including those pursuing apprenticeships and non-traditional career pathways.

This approach also aligns with the government’s five missions, particularly: 1. Kickstarting Economic Growth: By supporting recruitment in underserved areas, the partnership fosters local economic development through high-value career opportunities. 2.

Key dates

Commences
25/07/2025

Submission

NHS England will submit the UK07 notice at the earliest opportunity afforded by the e-notification systems.

Additional details

Breaking Down Barriers to Opportunity: Emphasising apprenticeships and alternative career pathways ensures equitable access to NHS careers for underrepresented and disadvantaged groups. 3. Building an NHS Fit for the Future: Modernising student atrraction and recruitment through data-driven, responsive strategies ensures the NHS workforce is prepared to meet future healthcare demands.

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Award Details

UCAS Media Ltd

6 May 202619 May 2026 – 24 Jun 2026

£576,250

Universities and Colleges Admissions Service)

£576,250

UCAS Media Limited

£533,409

Likely incumbents

Suppliers who won similar work from this buyer in the last 5 years.

5 found
  1. 1

    Accord UK Ltd

    8 contracts wonlatest 27 Aug 2026ends 31 Jan 2029

    £2bn

    total awarded

  2. 2

    Sheffield Teaching Hospitals NHS Foundation Trust

    7 contracts wonlatest 22 Sept 2026

    £780m

    total awarded

  3. 3

    The Newcastle upon Tyne Hospitals NHS Foundation Trust

    7 contracts wonlatest 22 Sept 2026

    £794m

    total awarded

  4. 4

    MILPHARM LIMITED

    7 contracts wonlatest 27 Aug 2026ends 31 May 2030

    £1bn

    total awarded

  5. 5

    TEVA UK LIMITED

    7 contracts wonlatest 27 Aug 2026ends 31 May 2030

    £2bn

    total awarded

Accord UK Ltd is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.

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Buyer Profile

NHS England
Typepublic body
RegionNorth East,North West,Yorkshire and The Humber,East Midlands,West Midlands,East of England,London,South East,South West,Scotland,Wales,Northern Ireland
Total tenders1,495
Total spend£160,377,870,665
View buyer profile

Key Dates

Published

25 August 2026

Submission deadline

Not specified

Notice type

award

Source

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