Advertising & Sponsorship Agent for Roundabouts and Boundary Signs - AWARD

This procurement was for a Service Provider to manage advertising and sponsorship on roundabouts and boundary signs was across the borough of Sandwell to generate a sustainable annual income for the Council. The Service Provider is required to provide a OneStop Shop service for these assets and will assume responsibility for the day to day management of advertising and sponsorship for the asset portfolio including 55 roundabouts and 30 boundary signs. The management of these assets will include sales and marketing, preparation of proposals, Planning and Highways engagement and approval, preparation and issue of contracts for sponsor organisations, design, production and installation of signs, invoicing and collection of fees, scheme monitoring and maintenance and contract management.

The Service Provider is required to maintain an Open Book accounting policy with the council and is obliged to maintain financial transparency at all times. The Agreement between Sandwell Metropolitan Borough Council and the successful Service Provider will be for five years with three twelve month extension options.

The Council has potential future opportunities for selling advertising on other channels which could include, but not limited to: -

• Digital screens
• Billboard posters
• Bridges
• Buildings
• Car Parks
• Events
• Information Technology e.g. website, social media, etc
• Street furniture e.g. Lighting Columns
• Publications
• Recycling
• Flowerbeds and Verges
• Bins
• Uniforms
• Pay slips
• Vehicles
• Christmas lights
• Parks and open spaces
• Information boards

These channels could be made available to the Service Provider to sell advertising on at any point during the Agreement period if it is deemed appropriate and at the absolute discretion of the Council.

The Service provider will need to be flexible and agile by responding to the Council’s changing access to assets and opportunities to generate income through the means of advertising and sponsorship. This could result in further future opportunities for the Service Provider as the Council identifies additional channels and assets.