Letting Agent for Kings & Queens Square Letting Agent
Estimated Value
Up to £0
Deadline
3 July 2026
22 days remaining
Published
27 May 2026
Type
Letting Agent
Details
- Kings Square Shopping Centre
- Opened in 1971 as part of the redevelopment of West Bromwich town centre, Kings Square Shopping Centre was designed to modernise local retail alongside Queens Square. It has served as a central convenience hub for decades, anchored by the indoor market, but faced challenges from changing retail habits and newer developments like New Square. Kings Square opened in 1971 (with some records mentioning 1974) as part of a major 1970s transformation of the town, featuring a covered walkway linking to Queens Square. The complex included a 45-shop capacity and an indoor market at the rear, initially providing a vibrant, covered shopping experience. The associated Kings Cinema, a pioneering multi-screen complex, opened nearby in 1975. The centre underwent management changes, with London & Associated buying it in 1995. Over time, the indoor market suffered a decline in occupancy before recent redevelopment efforts to modernize the facility. Despite the opening of the nearby New Square Shopping Centre in 2013, Kings Square has maintained its role as a convenience-focused hub, bolstered by renovations, including the relocation of the market to the High Street. Kings Square Shopping Centre was acquired by Sandwell Council in July 2022. The centre is situated adjacent to both West Bromwich bus station and metro with direct links off West Bromwich Ringway. The shopping centre is approximately 159,000 sq. ft. in size with a mix of retail units and a central coffee shop. Kings Square Shopping Centre previously housed West Bromwich indoor market and a new indoor market and food hall opened in August 2025 adjacent to the main entrance fronting the pedestrianised high street. The centre is currently operating at an approximate 97% occupancy rate. The former market hall within Kings Square Shopping Centre will contribute to the council's West Bromwich Town Centre Masterplan to create a metro gateway, new town square and a step change in the quality of place / public realm alongside the creation of green links, squares, parks and sustainable travel networks, and development of a major mixed-use community including residential and employment to create a vibrant, active and sustainable town centre. Queens Square Shopping Centre Opened in 1971 as part of a major town centre redevelopment, Queens Square Shopping Centre in West Bromwich was designed to modernise retail with a pedestrianised, indoor, and multi-level layout, featuring original anchor tenants like Boots. It aimed to replace the old High Street, later becoming a central hub for the town. Developed alongside the smaller Kings Square in 1971 to modernise the town centre and built with pedestrianised areas, subways, and multi-storey parking to separate shoppers from traffic, forming a "concrete" shopping district. Originally a major shopping destination, over the years, it has seen changes with the introduction of new retailers, though it has faced significant competition, leading to a decline in popularity. It connects to the nearby Kings Square Shopping Centre and the newer New Square Shopping Centre, acting as a pedestrian link to the market and transport interchange. The centre remains a central point for shopping in West Bromwich but has experienced declining footfall and high shop turnover. The multi-storey car park has been demolished to make way for a mixture of homes, leisure and retail facilities to support the West Bromwich Town Centre Masterplan. Queens Square Shopping Centre was acquired by Sandwell Council in December 2025. The main entrance to Queens Square is facing the pedestrianised high street and lies directly opposite the main entrance to Kings Square Shopping Centre. The shopping centre, with retail accommodation of around 271,000 sq. ft., is home to several anchor tenants but has a lower occupancy rate of circa 35% as it does not enjoy direct links from the bus station and metro as Kings Square. Plans may result in underutilised areas of Queens Square Shopping Centre being redeveloped to support the council's West Bromwich Town Centre Masterplan. Sandwell Metropolitan Borough Council is seeking to appoint a bespoke local letting agent to market retail availability at both Kings Square and Queens Square Shopping Centres in West Bromwich town centre. The appointment will commence on 1 August 2026 for a two-year period.
Key dates
- Commences
- 1 August 2026
AI Analysis
Powered by AI — always verify against official documents
Sandwell Council owns two shopping centres in West Bromwich (Kings Square and Queens Square) and needs to hire a letting agent to find and sign up new tenants for their retail units. Kings Square is nearly full (97% occupied) with 159,000 sq ft of space, while Queens Square is mostly empty (35% occupied) with 271,000 sq ft. The letting agent will market available shops and manage the rental process for both centres from August 2026 for two years.
Requirements
- Must be a letting agent or have letting agent experience
- Must be able to market retail units at two separate shopping centres
- Must be able to work with Sandwell Council's West Bromwich Town Centre Masterplan objectives
- No specific certifications, qualifications, or accreditations mentioned in the notice — check full tender documents for these
Key Tasks & Deliverables
- Market and advertise available retail units at Kings Square Shopping Centre (159,000 sq ft with approximately 97% occupancy, meaning ~3% vacant units to let)
- Market and advertise available retail units at Queens Square Shopping Centre (271,000 sq ft with approximately 35% occupancy, meaning ~65% vacant units to let)
- Attract and negotiate with potential retail tenants for both centres
- Manage the letting process to increase occupancy at both centres, especially Queens Square which is significantly underoccupied
- Align lettings strategy with Sandwell Council's Town Centre Masterplan (which includes creating new public spaces, improving quality of place, and supporting mixed-use development)
- Support the council's regeneration objectives while filling retail space
How to Read This Tender
- 1This is a 'bespoke local letting agent' appointment — the council wants someone who understands West Bromwich specifically and can tailor their approach. Don't use a generic, one-size-fits-all pitch; show you know the town and its challenges.
- 2Pay close attention to the Town Centre Masterplan. The council isn't just filling shops — they're regenerating West Bromwich. Tenants you bring in should support that vision (e.g. food, leisure, residential support uses). Read the full tender to understand what types of retail they want to prioritize.
- 3Queens Square is the problem child (35% occupied vs Kings Square's 97%). Your bid should address how you'll tackle the harder job of filling that centre. Don't ignore the fact it has 'lower occupancy' because it lacks direct metro/bus links — show you understand this challenge and have a strategy for it.
- 4The appointment starts 1 August 2026 and runs for exactly two years. Clarify in your bid: what happens at the end? Can it be extended? What's the exit process? This affects your investment in marketing and tenant relationships.
- 5Watch for hidden scope. The description mentions the indoor market relocated to the High Street and the former market hall will be redeveloped. Make sure you understand which units you're actually letting and whether any are temporarily unavailable or earmarked for demolition/redesign.
Tips for Small Businesses
- If you're a small letting agent, consider whether you have the capacity to manage two large centres (159,000 + 271,000 sq ft = 430,000 sq ft total). If not, explore partnering with a larger agent as a subcontractor or forming a consortium bid — the council may accept a team as long as one lead agent is accountable.
- Queens Square's low occupancy is actually your competitive advantage in the bid. If you have specialist experience letting difficult or struggling shopping centres, or experience in town centre regeneration, lead with that. Councils want agents who can solve problems, not just manage easy lettings.
- Research Sandwell Council's regeneration plans in detail before bidding. Find out what retail types they want (food, leisure, services, independent businesses?) and show you have networks to deliver those tenants. A bid that says 'we'll attract quality retailers that support the Masterplan' will score higher than 'we'll let any space available.'
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Key Dates
Published
27 May 2026
Submission deadline
3 July 2026
Notice type
Tender
Source
council:sandwell-metropolitan-borough-council
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