2D Corporate Design Marketing Activities, including Retail Specific Campaigns
Transport for LondonEstimated Value
Up to £3,344,626
Deadline
Not specified
Published
21 August 2025
Type
services
Overview
Transport for London (TfL) requires 2D corporate design campaign services, to be provided by creative design agencies to support several business units (BU), including Customer Marketing and behaviour Change (CMBC), Design and Public Consultation, to support with the creative development of design and communications. Places requirements include the manufacturing of large print format campaign artwork, as well as technical aspects including survey sites, create artwork schematics and safely install artwork within both operational and non-operational settings.
Key points
- Creation of concepts for Customer Marketing & Behaviour Change and Consultation campaigns
- Execution of concepts into campaign assets across all type of media such as print, posters, online, social media and radio
- Adaptation of existing creative concepts
- Customer information e.g. posters, press ads, online ads, leaflets, letters, timetables, face to face activity etc.
- Events and exhibitions on an ad hoc project basis
- Translation services
- Face to Face marketing
Key points
- Typesetting, Artwork, Proofing and Pagination
- Digital content (web, email and social)
- Events, brand experience and exhibitions, including staffing
- Face to face and experiential marketing
- Video, animation, and photography
Key points
- Creation of concepts for campaigns to promote properties To Let, development schemes and brand driven campaign activations
- Surveying of retail units, hoardings and other outdoor media as required to create schematics for artwork to be created to be accurately installed (agencies must agree to follow site specific safety rules and hold necessary competencies. Works can be conducted by a third party if required, but accountability will sit with the agency to ensure accuracy)
- Design for hoardings and vinyl for glazing
- Installation of signage, hoardings and vinyl artwork
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Buyer Profile
Transport for LondonKey Dates
Published
21 August 2025
Submission deadline
Not specified
Notice type
planning
Source
find a tender
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