2026-843 CMM LEB and Pork Evaluation
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARDEstimated Value
Up to £166,666
Deadline
21 October 2026
10 days remaining
Published
6 October 2026
Type
Not specified
Overview
AHDB require retail analysis for campaign results from top level categories for total beef and lamb, and total pig meat down to specific cuts or products, such as pork mince or beef mince. Therefore, it is imperative the agency are suppliers of robust retail data.
The budget for this project is £100,000 (including VAT) per marketing campaign (so £200,000 in total). AHDB’s marketing campaigns aim to accelerate positive attitudinal change towards British beef, lamb, dairy and pork, and ultimately drive sales.
AHDB’s marketing team have done a few consumer media modelling studies over previous years. They use this information to communicate the success of campaigns to our levy payers and show the return in retail sales our campaigns have for our sector products.
Additional details
This information is used to inform future campaign activity and look to optimise, based on recommendations from the results of the analysis. Closing date is 21st October at NOON
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Likely incumbents
Suppliers who won similar work from this buyer in the last 5 years.
- 1
RSK ADAS LIMITED
£411,378
total awarded
- 2
HRS Communications
3 contracts wonlatest 6 Mar 2026ends 31 Mar 2027£508,332
total awarded
- 3
EVENT EXHIBITION LTD
£1m
total awarded
- 4
Agence IF
2 contracts wonlatest 25 Jun 2026£156,300
total awarded
- 5
Interbev
£322,921
total awarded
RSK ADAS LIMITED is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.
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Agriculture and Horticulture Development BoardKey Dates
Published
6 October 2026
Submission deadline
21 October 2026
Notice type
tender
Source
find a tender
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PROCUREMENT SUMMARY Procedure: Open Procedure under the Procurement Act 2023. Contract Length: 24 Months + 12 Month Extension + 12 Month Extension. Maximum Contract Duration: 48 Mo