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46d22e39-17b5-412c-8ebe-6c59ba02dd15 · Contract

Autumn Open Day Campaign Media Buy

UNIVERSITY OF SALFORD(THE)

Estimated Value

£246,188 – £0

Deadline

15 May 2026

Published

3 June 2026

Type

services

SME SuitableGBCPV: 79342000

Overview

The University of Salford is seeking proposals from media agencies to plan, deliver, and optimise a high-impact, integrated media campaign to support its Autumn/Winter Open Day recruitment activity for 2026. This campaign represents the University's first major recruitment push of the academic year and plays a critical role in influencing prospective undergraduate students at an early stage in their decision-making journey.

In an increasingly competitive higher education landscape, the University aims to strengthen its brand presence, enhance consideration, and drive attendance at Open Days. The campaign will promote three Open Day events taking place on: • 10 October 2026 • 7 November 2026 • 12 December 2026 Activity must be strategically phased to build awareness and engagement ahead of each event, while maintaining momentum across the full campaign period. Objectives The appointed agency will be required to deliver a campaign that: • Drives qualified traffic to the University website and Open Day booking pages • Increases bookings and attendance at all three Open Days • Builds brand awareness and positive perception of the University of Salford and its student experience • Positions Salford as an attractive place to live and study • Demonstrates measurable return on investment (ROI) through clear performance

AI Analysis

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Award Details

SMRS

26 May 20261 Sept 20261 Jan 2027

£246,188

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Buyer Profile

UNIVERSITY OF SALFORD(THE)
Typepublic body
Total contracts2
Total spend£0
View buyer profile

Key Dates

Published

3 June 2026

Submission deadline

15 May 2026

Renewal expected40% confident

August 2027

Predicted using median duration of UK contracts in the same CPV division (11 months from contract start date → renewal expected by Aug 2027).

Notice type

Contract

Source

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