Net Zero Industry Wales Brand Review & Refresh and Ongoing Communications Support
Net Zero Industry Wales (NZIW)Estimated Value
Up to £33,000
Deadline
26 May 2026
Published
1 May 2026
Type
Not specified
Description
No description available for this contract.
AI Analysis
Powered by AI — always verify against official documents
The Welsh Government wants a communications agency to review and refresh the branding of the 'Net Zero Industry Wales' initiative, then provide ongoing support to promote it. This is about giving the scheme a new visual identity and helping them tell their story to businesses and the public.
Requirements
- Experience in brand strategy and visual identity design (logos, colour schemes, brand guidelines)
- Proven track record in communications and marketing campaigns
- Understanding of Welsh Government branding standards and requirements
- Ability to work with public sector clients
- Likely requirement for DBS (Disclosure and Barring Service) clearance to work with government
- Portfolio demonstrating previous brand refresh or rebrand projects
- Knowledge of Net Zero, sustainability, and industrial policy sectors would be advantageous
Key Tasks & Deliverables
- Conduct a review of the current Net Zero Industry Wales branding and identity
- Design a refreshed brand identity including logo, colour palette, typography, and visual assets
- Create comprehensive brand guidelines document for consistent use across channels
- Develop a communications strategy to promote the refreshed brand
- Create marketing materials (digital and print) to launch the new brand
- Provide ongoing communications support (duration and scope to be confirmed in full tender)
- Manage brand implementation across Welsh Government channels and partner organisations
- Produce content such as case studies, newsletters, or social media materials during ongoing phase
How to Read This Tender
- 1This is a two-phase contract: first a defined project (brand review and refresh), then an 'ongoing support' phase — check the full tender to see whether ongoing support is 6 months, 1 year, or longer, as this affects your resource planning and pricing.
- 2Brand guidelines creation is crucial — this is a technical deliverable that must be detailed enough for multiple Welsh Government teams to use consistently, so understand what level of detail is expected.
- 3Look carefully at the 'comms support' section — 'ongoing' is vague and could mean anything from 5 hours per month to 20 hours. The full tender documents will specify this; don't bid without clarity on volume.
- 4Public sector contracts often have strict approval and sign-off processes — budget extra time for reviews and revisions with stakeholders; single-sign-off from one person rarely happens.
- 5Net Zero and industrial policy are sensitive areas for Welsh Government; expect scrutiny of messaging and alignment with Welsh Government policy positions. Your proposal should show understanding of the political context.
Tips for Small Businesses
- If you're a small design agency, consider partnering with a communications firm for the 'ongoing support' phase — this contract likely needs both strong design and sustained account management, and consortiums can strengthen your bid.
- Net Zero is a growing sector with lots of public funding; building this client relationship could lead to repeat work on other Welsh Government sustainability initiatives. Position this as a long-term partnership, not a one-off project.
- Highlight any previous work with devolved government bodies (Welsh, Scottish, or Northern Irish public sector) — familiarity with their procurement rules, brand standards, and approval timelines is a genuine competitive advantage.
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Buyer Profile
Net Zero Industry Wales (NZIW)Key Dates
Published
1 May 2026
Submission deadline
26 May 2026
Notice type
Contract notice
Source
sell2wales
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