Approved List - Development of Outdoor Advertising
Salford City CouncilEstimated Value
Not specified
Deadline
31 July 2033
2606 days remaining
Published
5 July 2023
Type
Not specified
Description
No description available for this contract.
AI Analysis
Powered by AI — always verify against official documents
The UK government is building an approved list of suppliers who can design, produce, and install outdoor advertising for government campaigns. If you're selected for this list, you'll be pre-qualified to bid on individual advertising projects as they arise, rather than competing from scratch each time.
Requirements
- Proven experience designing and producing outdoor advertising campaigns
- Ability to install outdoor advertising across the UK
- Relevant insurance (public liability and professional indemnity)
- Compliance with UK advertising standards and regulations
- Experience working with government or large public sector clients (strongly preferred)
- Ability to meet government procurement timescales
- No specific certifications listed — check full tender documents for additional criteria
Key Tasks & Deliverables
- Design outdoor advertising creative and campaigns for government messaging
- Produce advertising materials (billboards, bus shelters, digital screens, posters, etc.)
- Manage installation and placement of advertising across UK locations
- Coordinate with local councils and site owners for permissions and placement
- Provide project management and campaign reporting
- Ensure compliance with Advertising Standards Authority rules
How to Read This Tender
- 1Approved lists work differently from one-off contracts — you're bidding to be *eligible* for future work, not a specific project. Getting on the list is an entry ticket, not a guaranteed sale.
- 2Look carefully at the scoring criteria — government often weights quality and social value heavily. Don't just bid on price; explain your approach, experience, and how you'd deliver value.
- 3Check whether this covers all outdoor advertising types (digital, printed, 3D, transit advertising) or specific formats — this affects what you need to commit to.
- 4Timeline matters: read how long the approved list lasts (typically 2-4 years) and how often mini-competitions are run. Budget for initial setup costs before you win actual work.
- 5Review the evaluation questions in full tender documents — these usually ask about case studies, team expertise, and delivery timescales. Prepare evidence now.
Tips for Small Businesses
- Consider teaming with a larger advertising or media buyer as a subcontractor — you do the design/production, they handle client relationships and invoicing. This reduces your risk while getting you on the list.
- Emphasize any experience with local councils, NHS, or other public sector campaigns — government buyers trust suppliers with track records in the public sector, even on small projects.
- Highlight social value: can you commit to apprenticeships, use local printers, or employ underrepresented groups? Government often scores this 20-30% of the total. A credible social value plan can win you the approval even if you're not the cheapest option.
Likely incumbents
Suppliers who won similar work from this buyer in the last 5 years.
- 1
WILDE CONSULTING ENGINEERS
1 contract wonlatest 26 May 2026ends 31 Dec 2026£40,560
total awarded
- 2
Waterman Infrastructure and Environment
1 contract wonlatest 26 May 2026ends 18 Dec 2026£60,580
total awarded
WILDE CONSULTING ENGINEERS is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.
Independent software, web & cloud studio. We design, build and grow digital products that quietly outlast their category.
How to Apply
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Buyer Profile
Salford City CouncilKey Dates
Published
5 July 2023
Submission deadline
31 July 2033
Source
procontract
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